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Advertising Policy

Effective Date: 15th November 2026•Jurisdiction: Guwahati, Assam, India•Version: 2.0

This policy governs all commercial advertisements, sponsored hero carousels, promoted discovery listings, and merchant Pay-per-Visit boosts hosted across the Krevoh ecosystem. It applies to all advertisers, brands, cafés, restaurants, event curators, and marketplace sellers, and forms a binding part of our Terms of Use and Merchant Partner Agreement.

1. How Advertisements Appear on Krevoh

  • Promoted Search Results: One clearly labeled promoted venue listing may appear at the top of local search queries, followed strictly by organic, algorithmic relevance results.
  • Top Hero Carousel: Featured banner placements at the top of the home screen, subject to strict monthly frequency limits per venue to avoid visual fatigue.
  • Pay-per-Visit Boosts: Verified merchant partners pay only when a sponsored recommendation results in an actual verified footfall visit where a diner unlocks and redeems a venue Drop.
  • Universal Transparency: Every sponsored surface is visibly marked with an unambiguous “Promoted” or “Ad” label. Organic rankings, vibe match scores, ratings, and customer reviews are strictly NEVER sold.

2. Advertiser Eligibility & Bar Restrictions

  • Only verified business accounts with approved FSSAI, GSTIN, or trade documentation can publish campaigns.
  • Bars and Nightclubs: Establishments operating solely as a bar, or as a combined bar-and-restaurant without independent dining spaces, are strictly barred from advertising on Krevoh.
  • A dining restaurant that operates under separate management from a co-located lounge may advertise only its family dining menu, with strictly zero visual or textual reference to liquor or alcoholic beverages.

3. Strictly Prohibited Advertisements

We maintain a zero-tolerance policy against deceptive, harmful, or legally restricted advertising. The following categories are unconditionally barred:

Alcohol, Tobacco & Nicotine

Direct or surrogate advertising for liquor, beer, wine, cigarettes, bidis, gutkha, vapes, e-cigarettes, and related paraphernalia.

Gambling, Betting & Real-Money Games

Casinos, sports betting, fantasy leagues with money stakes, crypto tokens, speculative financial schemes, and weapons.

Political & Partisan Messaging

Advertisements by or promoting political parties, candidates, political rallies, elections, or legislative advocacy.

Religious Promotion

Advertisements designed to promote, proselytize, or solicit funds for specific religious organizations or faiths.

Deceptive Pricing & Dark Patterns

Fake countdown urgency, false 'limited stock' counters, fake original prices, hidden convenience charges, or bait-and-switch deals.

Unsubstantiated Health & Nutrition Claims

Medical cures, unverified dietary or nutritional claims, or marketing violating FSSAI Advertising and Claims Regulations.

Disparaging Comparative Marketing

Advertisements directly naming, disparaging, or mocking competitor venues or local food businesses.

Targeting Minors

Any commercial promotions or campaigns designed to target, influence, or appeal directly to individuals under 18.

4. Truth-in-Advertising & Anti-Dark Pattern Mandates

  • All campaigns must comply with the Advertising Standards Council of India (ASCI) Code, the Consumer Protection Act, 2019, and the Guidelines for Prevention and Regulation of Dark Patterns, 2023.
  • Zero False Scarcity: Countdown clocks and remaining inventory badges must reflect genuine merchant stock limits. Automated timer resets or artificial urgency scripts are strictly prohibited.
  • Honored Deals: Any bill percentage or free item showcased in a creative must be actively honored at the counter. All prices must clearly state whether GST and service charges are included.
  • Event organizers must present the total ticket checkout amount, including all booking and platform fees, prior to payment.

5. Influencer Disclosures & Paid Endorsements

In compliance with the CCPA Guidelines on Prevention of Misleading Advertisements and Endorsements, 2022, any vibe check, review, or photo story on Krevoh that involves free meals, monetary compensation, gift boxes, or merchant Vibe credits must display a clear, prominent disclosure such as #Sponsored, #Ad, or #Collaboration.

6. Campaign Moderation, Review & Takedown

  • Every banner asset and sponsored creative undergoes automated compliance scanning and manual editorial review prior to broadcast.
  • We reserve the right to immediately pause, disable, or remove any campaign that breaches these standards or triggers user complaints. Campaign fees for ads paused due to material policy violations are non-refundable.

7. User Privacy in Advertising

Advertisers never receive personal data, phone numbers, or individual user identities. Reporting dashboards provide strictly aggregated, anonymized statistics (impressions delivered, clicks, footfall counts). Users may ask us to disable personalized ads at any time by emailing support@krevoh.com from the address registered on their account.

8. Inquiries & Reporting an Ad

For advertising inquiries or brand collaborations, contact support@krevoh.com. To report an ad that appears misleading or deceptive, tap the Report flag on the ad creative or email our Grievance Desk.